There is a special feeling during the month of Elul and subsequent ten days of repentance. This atmosphere makes it easier for us to awaken the inner longing for attachment to Hashem. We should strive to feel “There is only You Hashem in this world.” This love is in concealment at this time, but it still exists.
The sounds of the shofar allude to love. This sound is meant to cause us to call out to Hashem and not chas v’Shalom to bring judgment on us. In fact the teruah expresses joy as it is closely related to the word hari’u, to shout for joy. The mystical books teach that although the sound of the Shofar reminisces a lament it causes Ahm Yisrael to draw Hashem’s love to them. Joy can also be released by shedding tears.
Rosh Hashanah is the only holiday which the moon is hidden. This hints to the idea that Hashem’s love is constricted. In spite of that our love for Hashem burns strong in our heart. In fact due to the experience of Hashem’s awe we become more aware of His presence.
The essence of Rosh Hashanah is not judgment but to awaken our desire to bond to Hashem. This can be learned by seeing the word teruah as related to the word reut, friendship and bonding. Through hearing the Shofar we merit uniting with Hashem in the most profound way.